Additional Services through the Association of Private Clubs & Directors

The Association of Private Clubs & Directors is dedicated to informing, educating and representing boards and executives of private clubs. Founded in 1997, the APCD supplies education and resources to America’s 7000 private golf, country, yacht and city clubs.

The Boardroom Magazine is the official publication of the APCD and remains the ONLY publication to directly target the board of directors at private and semi-private golf and country clubs in the United States and Canada. APCD Client Services is the sales and marketing arm of the Association of Private Clubs & Directors.

Targeted Advertising – As a client of APCD Client Services your organization will have FREE editorial and advertising opportunities in the APCD’s award winning “THE BOARDROOM” magazine. Levels of free advertising depend on the level of your participation in our programs. Additionally all APCD Client Services clients will receive a free directory listing in The Boardroom magazine.

Targeted Press Releases – APCD Client Services will leverage our industry peers of editors and feature writers at major golf industry trade publications to run press releases and relevant trade stories featuring your firm.

BoardRoom Briefs – This monthly “e-newsletter” will feature many of the same departments you read in our print magazines, as well as special features and links available only online. This interactive service will include facts and figures on the golf/private club industry as well as logos for our APCD Clients. Readers will be able to click on your name and link directly to your site. “Boardroom Briefs” will be a complimentary service available to all The Boardroom magazine subscribers.

Strategic Partnerships – As a client of APCD Client Services, you will have the benefit of APCD representation with some of the industry’s key strategic partners. The APCD has endorsements and strategic partnerships with all of the key associations in the golf industry. We provide YOU with access to the nation’s private club general managers and to leading industry manufactures and service providers. These key partnerships provide a never-ending conduit for our word of mouth referrals and behind the scene efforts. As a key figure in these informal data sharing networks, the APCD constantly has its ear to the ground, and is able to alert our clients to proposed plans and projects that may be significant revenue sources for you team.

Custom Magazines – Vendors associated with our APCD Client Services are afforded the opportunity to leverage our private club distribution models to get your product or service in front of the key influencers and decision makers in the form of editorial opportunities in highly targeted, category specific, custom designed publications for your area of interest in our industry. Various levels of participation are available, but for the most part, think of it as your private news agency. We position your company and products in a non-threatening, board member education vehicle. Our Custom Magazines include Club Gourmet, Greens and Grounds, Club Technology Institute and Executive Decisions magazines are example of custom publications we have designed for our current clients.

APCD Client Services Supplier Membership – As a client of APCD Client Services, you will be a Supplier Sponsor of the Association of Private Clubs & Directors.

Speaking Opportunities – The APCD is often asked to recommend speakers at national, chapter and regional meetings for our strategic partners at various associations within the golf club industry. As a regular course of practice, the APCD incorporates their client presentations into the larger industry presentations, enabling our clients to build both credibility and legitimacy with these key influential attendees. Additionally, the APCD consults on your individual presentation for local chapters and helps you acquire speaking opportunities locally.

Industry Association Contacts – Much like the private club itself, personal referrals is the key to entrance in this industry. The APCD staff has developed strategic relationships with the major associations in the golf industry, including the Club Managers Association of America, Golf Course Superintendents Association of America, PGA of America, the National Golf Foundation and most others.

Targeted Promotions – Printing your logo on thousands of ink pens to be distributed at a trade show will probably accomplish nothing more than making a sizable dent in your marketing budget. Have your past giveaways garnered the leads you wanted them to?  When the occasion calls for it, let us work with you to develop highly targeted and creative promotions for your prospects. With Our help, those promotions will get you more leads than they ever did before.


When I think of Dennis Shirley the following characteristics come to my mind....Positive, Enthusiastic, Energized, Professional, Helpful, Friend.....
Dennis Shirley knows just about everyone in the golf business, and I've not heard one person every say a negative thing about him.  That's just about impossible.  However, based on his characteristic's above, it easy to see why he's been so successful and is someone you want to have on your team.
Bill Tanner

Dennis Shirley has never met anyone he did not know, his personality is one that adapts to all types of situations. He is what I call "Real People", what you see is what you get with Dennis, there is no hidden agenda. He is quick to assist people in their business & personal needs. Great networking individual. One of the better people I know.

Gene Honermann
Sports Leisure  


One of the finest gentlmen in the golf industry. No wonder he is a walking Rolodex of "Who's Who" in our business. He is a true professional that always puts the other person first. I am proud to call him my friend.
Mike Klemme 
Golfoto, Inc.
Enid, OK


Meadowbrook has worked with Dennis over the past 4 years with great success.  Dennis truly understands this industry, understands the challenges we are all faced with, understands the clients specific needs, and produces viable solutions for Meadowbrook whenever engaged to do so.  Dennis has one of the best high level contact networks throughout the country from the PGA TOUR, manufacturers, associations, specialty companies, financial institutions, and personnel at the property.  
His work ethic, professionalism, and dedication to his client is second to none.  He has been a very integral part of our success.
Michael P. Kelly
Vice President of Marketing and Development
Meadowbrook Golf, Inc.